If you are a small skilled tradesperson, such as a plumber, electrician, carpenter, or painter, you might be wondering how to market your business effectively. You have the skills and the experience, but how do you get the word out and attract more customers? Marketing your small skilled tradesperson business can be challenging, especially if you have a limited budget and time. However, with some creativity and planning, you can use some simple and low-cost strategies to showcase your work, build your reputation, and grow your customer base. In this blog post, we will share some of the best ways to market your small skilled tradesperson business and help you stand out from the competition.
1. Create a professional website
One of the first steps to market your small skilled tradesperson business is to create a professional website that showcases your services, portfolio, testimonials, and contact information. A website is your online storefront, and it can help you establish your credibility, attract more leads, and convert them into customers. You don’t need to spend a fortune on a website, but you do need to make sure it is easy to navigate, mobile-friendly, and optimized for search engines. You can use a website builder tool, such as Wix, Squarespace, or WordPress, to create your own website, or hire a web designer to do it for you. A website is a must-have for any small skilled tradesperson business, as it can help you reach more potential customers online and showcase your work.
2. Leverage social media
Another effective way to market your small skilled tradesperson business is to leverage social media platforms, such as Facebook, Instagram, Twitter, or LinkedIn, to connect with your target audience, share your work, and generate referrals. Social media can help you build your brand awareness, engage with your customers, and showcase your expertise. You can use social media to post before-and-after photos of your projects, share tips and advice, offer discounts and promotions, ask for feedback, and encourage your customers to leave reviews and recommendations. You can also join relevant groups and communities, where you can network with other professionals, answer questions, and showcase your skills. Social media can help you grow your reputation, reach more people, and drive more traffic to your website.
3. Ask for referrals and reviews
One of the most powerful ways to market your small skilled tradesperson business is to ask for referrals and reviews from your satisfied customers. Referrals and reviews are a form of word-of-mouth marketing, which is one of the most trusted and influential sources of information for consumers. According to a survey by BrightLocal, 88% of consumers trust online reviews as much as personal recommendations, and 72% of consumers say that positive reviews make them trust a local business more. Therefore, you should always ask your customers to leave a review on your website, social media, or online directories, such as Google My Business, Yelp, or Angie’s List. You should also ask your customers to refer you to their friends, family, neighbors, or colleagues, who might need your services. You can offer incentives, such as discounts, freebies, or loyalty programs, to reward your customers for their referrals and reviews. Referrals and reviews can help you build your reputation, increase your visibility, and attract more customers.
Conclusion
Marketing your small skilled tradesperson business can be challenging, but it doesn’t have to be expensive or complicated. By creating a professional website, leveraging social media, and asking for referrals and reviews, you can showcase your work, build your reputation, and grow your customer base. These are some of the best ways to market your small skilled tradesperson business and help you stand out from the competition. Try them out and see the results for yourself.